Make every game matter to more fans

Head Coach Games builds fantasy games for leagues and clubs. Fans who play follow more teams, learn more players and watch more games.

Most fans follow one team

They know their own club inside out. The rest of the league passes them by, so most of your games don't matter to most of your fans.

Interest drops when the favourite club is out of the race, right when your biggest games are being played.

A fan who has picked players from across the league has something riding on every game day, whoever is playing.

In-app survey during the 2022/23 season. 208 fans actively playing Fantasy Hockey League for the SHL.

More viewers for more games
Fans with players in action watch games their own team isn't in. 61% of our players say they watch more.
A reason to come back all season
Line-ups, transfers and match-ups bring fans back before every game day, also after their own team is out.
New sponsor revenue
A presenting partner, branded challenges, leaderboards and prize campaigns, with numbers to report back.
Fans you know and can reach
Your own data on which clubs, players and game days engage, and push and in-app messages straight to those fans.
Fans who know the whole league
94% learn more about the league's teams and players, and 91% see the league more positively.
Something for every club
Club rankings and fan leagues give each club its own way to activate supporters.

The game on the ice, pitch or court is only half of it. The other half is the one they play against their friends.

An audience from day one
Launch inside our app and your league meets fans who already play. About 13,000 teams were registered last season, and every one of those fans can be introduced to your league, your teams and your players.
More than ten years of fantasy
We have built and run fantasy games since 2015, season after season. We know what keeps fans playing from the first game day to the final.
Four game modes ready to launch
A season game with a draft and head-to-head matches. A budget game where fans buy their players. Knockout tournaments all through the season. Turbo tournaments settled in a single game. Run one, or all four.
One team builds it and runs it
The same people develop the game, operate it through the season and answer your fans. Run it inside our app or as an app of your own, on iOS and Android, in your branding and with your teams, schedule and scoring.

Live today for the SHL and HockeyAllsvenskan. Start with a pilot during a playoff.

Head Coach Games AB
Vasagatan 9A, 573 31 Tranås, Sweden